We had the absolute pleasure of meeting Naseema recently. Charismatic, honest, intelligent and witty. We loved her look too, she kept it classic with Levis jeans, a silk cream shirt and White block heels from Zara.
Naseema is the Creative Director and Founder of ERADA Online as well as a pursuing a Legal Career.
” Around the time that Naseema decided to pursue her fashion dream, she came across a quote that read “if it’s both terryfying and amazing, then you should definitely pursue it”. Erada also translates to ‘willpower’ in Arabic which is a key characteristic required to succeed in the fast paced world of fashion and so the word ERADA holds multiple meanings to Naseema.”
” Naseema has always believed that a woman can dress both fashionably whilst maintaining her modesty and this is a recurring theme throughout her debut collection. ERADA is a label which marries both faith and fashion into one. ”
Source: ERADA
Holiday Vibes
A photo posted by _nas_am (@_nas_am) on
This guy was eyeing up my shoes! #Shoefie
A photo posted by _nas_am (@_nas_am) on
A photo posted by _nas_am (@_nas_am) on
Naseema is wearing Erada in this shot, Erada is available online and a ready to wear Modest range.
#ERADA #Frills #BellSleeves #ComingSoon!
A photo posted by ERADA (@erada_online_) on
Selina Bakkar
I'm a simply striving to be better and improve in different areas of my life through more self awareness, experiences and learning more about the deen. You'll find me talking about community, connection, planting & growing, seeking the truth in an age of propaganda and misinformation. This year I want to document more to do with food heritage and history so watch this space or reach out. Have a listen to the Amaliah Voices podcast where I talk passionately about Islam, nature, motherhooding and back home. Link in bio peeps. To join the Amaliah Writer Community email me at selina@amaliah.com IG: SelinaBakkar
