If you’re a scandi style lover, you’re going to be excited to know that Weekday is opening it’s first store in London. The brand that has a modern and minimalist aesthetic is part of the H&M group and will be opening it’s doors on 18th August on Regent Street.

The brand is known for it’s denim selection and minimalist staples but we personally love the longer line blouses and midi dresses they offer and we know this will go down well for London’s modest fashion offering.

In the meantime, shop the best of their sale (they always have generous reductions FYI) and our top picks from their latest collection.

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