You may have mistaken Jigsaw’s recent visual fashion campaign as a political campaign for the next elections! The fashion brand launched a campaign inspired by Brexit which celebrates immigration. It’s explicitly pro-immigration and can be seen on specific underground stations in London and is a refreshing move away from tokenism, a brand who is brave enough to take a stand on such a political issue which affects everyone. It is not the first time that Jigsaw have focused on the messaging in their campaigns. Spring/Summer 2015 saw them talking landmines and waste!

Jigsaw have not minced their words with this latest campaign and have titled it Jigsaw Loves Immigration. CEO Peter Ruis who is a history graduate also states:

“Let’s understand that whether it was 1,000 years ago or 10, we’re all immigrants.”

Jigsaw has wrapped Oxford Circus station in a big pro-immigration ad campaign – people were taking pics of this text, not the clothes photos pic.twitter.com/UvPDU7nmpL

— Tara Mulholland (@tara_mulholland) October 11, 2017

Jigsaw releases bold, pro-immigration ad campaign https://t.co/TqqaFUlL4h pic.twitter.com/6KU7BucOIv

— Creative Review (@CreativeReview) October 13, 2017