British Muslim charity Penny appeal launched its first ad intended for ITV and Channel 5 over the festive period. Seemingly the ad aims to portray that Muslims take part in charity through acts of kindness in the festive period in the UK and serves a reminder that there are many in need. The 59-second ad has been received with mixed emotions by the Muslim community, there’s no doubt that this is a big step for the charity with the ad being viewed by millions.
First ever Muslim TV advert on ITV & Channel 5 premieres tomorrow at 2pm.
Celebrate the charitable contributions of British Muslims here at home in the UK.
Join us tomorrow at 2pm to make #AsBritishAs go viral.
Share to spread the word! pic.twitter.com/6blomTUNiU
— pennyappeal.org (@pennyappeal) December 23, 2017
The ads have also been spotted on London underground
— Maariyah (@MaariyahIqbal) December 20, 2017
Our faith is not from the East @pennyappeal, incredibly alienating for those of us who aren't from the Asian subcontinent, can we please stop packaging Islam as some brown Asian export? Highlighting the great work you do would have sufficed.
— Sulekha Yusuf Hassan (@SulekhaYusuf) December 24, 2017
Just saw this ad and liked it so much I decided to track down @pennyappeal on Twitter to retweet and share. Charity is at the heart of Islam and I think that's flippin' awesome. Can we say "ta" to our Muslim communities a bit more often please? #AsBritishAs https://t.co/y1tV55uyUK
— Heledd Owen (@htrix) December 24, 2017
#AsBritishAsACupofTea kudos to Penny Appeal for doing this advert. Might not be to everyone’s taste but brave & cheesey move to counter the toxic narratives surrounding Brit Muslims. https://t.co/hqYERsCXjd
— Akeela Ahmed (@AkeelaAhmed) December 24, 2017
— Fatima Bux (@FatimaBux) December 24, 2017
I'm #AsBritishAs for apologising for apologising…sorry about that!
This winter, Penny Appeal will be feeding the hungry & homeless, providing winter warmer packs to those without a home, sharing tea and food with the elderly and visiting sick children in hospitals in the UK pic.twitter.com/DGgyU2KqAs
— Adeem Younis (@adeem_younis) December 24, 2017
I'm #AsBritishAs a full English breakfast including…halal sausages! ????
— Sheikh Babikir (@SheikhBabikir) December 24, 2017
#AsBritishAs Strawberries and Cream#sweetandclassy @pennyappeal
We may be Muslim but we are as British as they come! ❤????????✌ CHARITY has no boundaries… #pennyappeal #TheApprentice #AsBritishAs #charity pic.twitter.com/Ni2KZHuAUo
— Bushra Shaikh (@Bushra1Shaikh) December 24, 2017
Post bank holiday confusion about when to put the bins out
— Kevin Johns (@Berlinseshdmtv) December 24, 2017
— ????????it's just me x lil' Saint Nic x???????? (@nsj1970) December 24, 2017
— Zahra (@zahrakeen_) December 24, 2017
This article was written by a member of the Amaliah team or a collective team effort for you to benefit from. You can follow us on @amaliah_tweets for the latest or head over to our Instagram @amaliah_com. If you're reading this and are thinking about contributing an article then send us an email with a brief OR full article to [email protected] ✌🏿