Penny Appeal TV Advert
British Muslim charity Penny appeal launched its first ad intended for ITV and Channel 5 over the festive period. Seemingly the ad aims to portray that Muslims take part in charity through acts of kindness in the festive period in the UK and serves a reminder that there are many in need. The 59-second ad has been received with mixed emotions by the Muslim community, there’s no doubt that this is a big step for the charity with the ad being viewed by millions.
First ever Muslim TV advert on ITV & Channel 5 premieres tomorrow at 2pm.
Celebrate the charitable contributions of British Muslims here at home in the UK.
Join us tomorrow at 2pm to make #AsBritishAs go viral.
Share to spread the word! pic.twitter.com/6blomTUNiU
— pennyappeal.org (@pennyappeal) December 23, 2017
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The ads have also been spotted on London underground
Spotted @pennyappeal at Bond Street station #asbritishas a cup of tea pic.twitter.com/FDvhzbEFkZ
— Maariyah (@MaariyahIqbal) December 20, 2017
The Reactions
Our faith is not from the East @pennyappeal, incredibly alienating for those of us who aren't from the Asian subcontinent, can we please stop packaging Islam as some brown Asian export? Highlighting the great work you do would have sufficed.
— Sulekha Yusuf Hassan (@SulekhaYusuf) December 24, 2017
Just saw this ad and liked it so much I decided to track down @pennyappeal on Twitter to retweet and share. Charity is at the heart of Islam and I think that's flippin' awesome. Can we say "ta" to our Muslim communities a bit more often please? #AsBritishAs https://t.co/y1tV55uyUK
— Heledd Owen (@htrix) December 24, 2017
#AsBritishAsACupofTea kudos to Penny Appeal for doing this advert. Might not be to everyone’s taste but brave & cheesey move to counter the toxic narratives surrounding Brit Muslims. https://t.co/hqYERsCXjd
— Akeela Ahmed (@AkeelaAhmed) December 24, 2017
Finally a muslim charity ad on british mainsteam tv ???? #AsBritishAs https://t.co/XU8QGTgvHM
— Fatima Bux (@FatimaBux) December 24, 2017
The Hash Tag
I'm #AsBritishAs for apologising for apologising…sorry about that!
This winter, Penny Appeal will be feeding the hungry & homeless, providing winter warmer packs to those without a home, sharing tea and food with the elderly and visiting sick children in hospitals in the UK pic.twitter.com/DGgyU2KqAs
— Adeem Younis (@adeem_younis) December 24, 2017
I'm #AsBritishAs a full English breakfast including…halal sausages! ????
Donate to @pennyappeal this winter#AsBritishAs a cup of tea! ☕️ pic.twitter.com/t5xzJv897y
— Sheikh Babikir (@SheikhBabikir) December 24, 2017
#AsBritishAs Strawberries and Cream#sweetandclassy @pennyappeal
We may be Muslim but we are as British as they come! ❤????????✌ CHARITY has no boundaries… #pennyappeal #TheApprentice #AsBritishAs #charity pic.twitter.com/Ni2KZHuAUo— Bushra Shaikh (@Bushra1Shaikh) December 24, 2017
#AsBritishAs
Post bank holiday confusion about when to put the bins out— Kevin Johns (@Berlinseshdmtv) December 24, 2017
#AsBritishAs a nice cup of tea to make it all better! ☕ pic.twitter.com/wN1BG9iMF1
— ????????it's just me x lil' Saint Nic x???????? (@nsj1970) December 24, 2017
#AsBritishAs Her Majesty. the smile, the headscarf and the glasses….. #AveryMerryMuslimChristmas pic.twitter.com/BwnlHrD09N
— Zahra (@zahrakeen_) December 24, 2017
Amaliah Team
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