Glossier have always hit beauty headlines and our pockets since their arrival in 2014. They have dominated the beauty space through their Instagram connection with customers and running campaigns that have been a little different from mainstream brands. They are known for not playing by marketing and beauty rule book. Their latest campaign showcases a new concealer, called Stretch. They have always had models from a range of backgrounds and the recent campaign does the same.

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Not a foundation, not a tinted moisturizer—this is Perfecting Skin Tint ✨ A super sheer, tone-evening wash of color to brighten you up without covering *you* up. Now in G1-G12, find your shade on Glossier.com

A post shared by Glossier (@glossier) on Jan 29, 2019 at 7:11am PST

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Stretch Concealer is the flexible camo that moves with your face instead of caking on top ✨Tap over dark circles, onto pimples, or buff it out for a more foundation-like effect. The buildable formula comes in G1-G12 📲 Glossier.com

A post shared by Glossier (@glossier) on Jan 29, 2019 at 10:07am PST

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Skin that looks like skin, even when it’s wearing makeup. @levnar and @kemiolukanni wear Perfecting Skin Tint and Stretch Concealer in G3

A post shared by Glossier (@glossier) on Jan 29, 2019 at 3:35pm PST

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Perfecting Skin Tint and Stretch Concealer—makeup optimized for glowy, dewy skin—now available in 12 adaptable shades. Find yours on Glossier.com . 1. @anima.agyeman wears G1 + @lius_control wears G11 2. @spicy.mayo wears G6 3. @michellephanh + @leaheliopulos both wear G8 4. @paha_minne_nahghi_win wears G2 5. @missmengly + @eden.girmatsion both wear G5 6. @therealanabobrovska wears G10 7. @aichadiakii + @iammarimalek both wear G1 8. @gibaela wears G7 9. @maggiedunlap + @baileystorms both wear G12

A post shared by Glossier (@glossier) on Jan 29, 2019 at 5:36am PST