Glossier have always hit beauty headlines and our pockets since their arrival in 2014. They have dominated the beauty space through their Instagram connection with customers and running campaigns that have been a little different from mainstream brands. They are known for not playing by marketing and beauty rule book. Their latest campaign showcases a new concealer, called Stretch. They have always had models from a range of backgrounds and the recent campaign does the same.
View this post on Instagram
Perfecting Skin Tint and Stretch Concealer—makeup optimized for glowy, dewy skin—now available in 12 adaptable shades. Find yours on Glossier.com . 1. @anima.agyeman wears G1 + @lius_control wears G11 2. @spicy.mayo wears G6 3. @michellephanh + @leaheliopulos both wear G8 4. @paha_minne_nahghi_win wears G2 5. @missmengly + @eden.girmatsion both wear G5 6. @therealanabobrovska wears G10 7. @aichadiakii + @iammarimalek both wear G1 8. @gibaela wears G7 9. @maggiedunlap + @baileystorms both wear G12
A post shared by Glossier (@glossier) on
This article was written by a member of the Amaliah team or a collective team effort for you to benefit from. You can follow us on @amaliah_tweets for the latest or head over to our Instagram @amaliah_com. If you're reading this and are thinking about contributing an article then send us an email with a brief OR full article to [email protected] ✌🏿