Why People Are Celebrating the New Gap Campaign #MeetMeInTheGap
by Amaliah Team in World on 16th August, 2018
Social media has been set alive with positive commentary on brand giant and International clothing retail company Gap Inc. Gap’s recent back to school campaign revealed two beautiful little girls from minority communities. Featuring a young girl wearing a hijab. It is refreshing to see brands finally get it right when it comes to featuring Muslims, it doesn’t feel inauthentic, fetishizing, alien, or disconnected, it feels like the brand have finally joined the rest of the world and are leading the way in showing what diversity looks like without it seeming like they are trying to fill a quota. The ad featured a little girl in a hijab, alongside her friends, kids from different ethnicities S. 153 elementary school in Harlem, New York, Global Citizen reported, “they dance, sing, play instruments, and run around wearing classic Gap denim and tees. The shoot was overseen by Hamdia Ahmed, who became the first Miss Maine pageant contestant to wear a hijab last fall.”
The adult campaign features deaf, trans activist Chella Man as well as Muslim journalist Noor Tagouri. Seems the brand has gotten it so right, and the internet are here for it. It makes for a really nice change to not have to call out brands for lack of awareness. Ratings to the brand for pulling this off, we are now awaiting for a time to
There's nothing more beautiful than diversity ❤️ https://t.co/mhaKkNqAxx
— Global Citizen (@GlblCtzn) August 9, 2018
That oh-so-soft, fits-like-a-glove feeling from day one. Tap to shop new Soft Wear Denim, now in our Icon jacket. #MeetMeInTheGap
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Featuring @NTagouri pic.twitter.com/hmkrzvunGf— Gap (@Gap) August 14, 2018
you have nooooo idea how important this is! we love represenation of older hijabi women but this!!!!! i rmbr feeling so weird & out of place being a young girl wearing the hijab and for a young girl seeing this is soooooo heartwarming and re-affirming. im so happy https://t.co/NVeyjR3NuF
— Aroosha ???? (@arooshmir) August 6, 2018
We're living for this inclusivity from GAP, the major retailer that featured an adorable hijabi girl in a denim jacket and Converse for their latest ad campaign: https://t.co/MI3VA8kvpA pic.twitter.com/4BwJDUSnah
— About Her (@AboutHerOFCL) August 16, 2018
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