The Best of Amaliah Straight to Your Inbox

Who Are Generation M?

by in Soul on 13th September, 2016



What does it mean to be young and Muslim today? There is a segment of the world’s 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet ‘Generation M’.From fashion magazines to social networking, the ‘Mipsterz’ to the ‘Haloodies’, halal internet dating to Muslim boy bands, Generation M are making their mark. Shelina Janmohamed, award-winning author and leading voice on Muslim youth, investigates this growing cultural phenomenon at a time when understanding the mindset of young Muslims is critical. With their belief in an identity encompassing both faith and modernity, Generation M are not only adapting to Western consumerism, but reclaiming it as their own.

GenerationM is about Islam truly being a way of life, showing that our faith allows us to be better citizens in society to change the world for both Muslims and non-muslim. The paradign is slowly but surely shifting from seeing Muslims as a security and immigration threat to actual real world change makers. 

The British bake off , Olympics and the recent L’Oreal campaign are massive steps forward in shifting the rhetoric of what it is to be a Muslim woman and ultimately empowering millions of women in their Muslim identity.


Young, social media savvy, Muslim people – who are the women of ‘Generation M’ and how are they changing the culture and stereotypes around them? Author Shelina Janmohamed discusses with beauty vlogger Amena Khan.

Listen to the discussion on BBC Woman’s Hour here! 

Let's do this… ???????????????? #womenshour

— Amena (@amenaofficial) September 9, 2016

Nafisa Bakkar

Nafisa Bakkar

Co-founder and CEO at Amaliah Find her @nafisabakkar on IG and Twitter