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#Afrohijabi the Visual Campaign Celebrating Diversity in the Muslim Community

by in Identity on 7th September, 2017

Amaliah spoke to the founders at Culturing Success Rikki and Rhianna who are behind the recent #afrohijabi campaign which was also visible during #blackouteid.

It’s been inspiring to hear that the events they run are beneficial to those who attend and that they are creating visible representation for #afrohijabis on social media.

Follow them on Instagram 

Why did you use #afrohijabi?

We chose the hashtag ‘afrohijabi’ for the same reasons black people refer to themselves as Afro-Caribbean, or African-American. It simply means we are hijabi’s from African decent. We wanted something that encompassed us all, whilst portraying what the campaign was about. As you can see, most of the ladies in our campaign do not look like generic Africans or people from African descent which is what makes the campaign as well as the hashtag so interesting.


We felt there was a lack of representation of black muslim women and we thought it’s time to raise awareness. The photos from the shoot are the start of a campaign we’ve launched to highlight the lives of black muslim women, the issues they face and who they are. As convert black muslim woman, it can sometimes feel as though you’re being pushed out from all angles. Some black non muslim women can ignore to recognise you as a black woman and some muslim women will refuse to give you salaam. In the past we’ve been told that our beauty could only come from the light Allah has given us for being muslim. This is after we explained where we are from. As much as it’s frustrating we believe education is key, hence why we’ve put this campaign together to put these misconceptions to rest.

The community has also been celebrating the campaign and praising the ladies, we wish them much success!

Selina Bakkar

Selina Bakkar

I'm a simply striving to be better and improve in different areas of my life through more self awareness, experiences and learning more about the deen. You'll find me talking about community, connection, planting & growing, seeking the truth in an age of propaganda and misinformation. This year I want to document more to do with food heritage and history so watch this space or reach out. Have a listen to the Amaliah Voices podcast where I talk passionately about Islam, nature, motherhooding and back home. Link in bio peeps. To join the Amaliah Writer Community email me at IG: SelinaBakkar